Privacy Policy

Magenta Fine Art Ltd

Magenta Fine Art Ltd is committed to safeguarding your privacy while providing you with a personal & attentive service. If you have any questions, requests or complaints concerning your personal information, please contact us at

Please read the following statement to ascertain what, how and why we use your personal information.

Who we are:

Magenta Fine Art collects, uses and is responsible for certain personal information about you. When we do so we are regulated under the General Data Protection Regulation and we are responsible as the data controller of that personal information for the purposes of those laws.

Information collected by us:

In the course of our relationship with you we collect the following personal information when you provide it to us:


Telephone Number

Postal Address

Email address

Information about your art interests

Notes on your interactions and conversations with us

Notes on any orders or agreements that you establish with us.

Information collected from other sources:

We also obtain personal information from other sources as follows:

Cookies & Similar Technologies

We use cookies (small text files placed on your device) and similar technologies to provide our websites and online services and to help collect data. Cookies allow us, among other things, to store your preferences and settings; enable you to sign-in; provide interest-based advertising; combat fraud; and analyse how our websites and online services are performing.

You have a variety of tools to control cookies, web beacons and similar technologies, including browser controls to block and delete cookies and controls from some third-party analytics service providers to opt out of data collection through web beacons and similar technologies. Your browser and other choices may impact your experiences with our products.

How we use your personal information:

We use your personal information for the following purposes:
To understand whether our artwork is of interest and/or relevant to you.
To contact you in the event that our events, artist updates and new releases are likely to be relevant and/or of interest to you
For record-keeping and to decide our next actions to take with you

Who we share your personal information with:

We store your data through our Customer Relationship Management (CRM) platform. It is our internal system and the data is held within the European Economic Area.

We will share personal information with law enforcement or other authorities if required by applicable law.

We will not share your personal information with any other third party except than our interest free credit providers, couriers and/or our artwork insurance providers and only then if you have opted to use these services.

Whether information has to be provided by you, and if so why

The provision of your contact details is required from you to enable us to make orders or agreements with you.

By registering with us in gallery or via our website, we will keep you informed of events and information about our artwork, that we think will be of interest.

How long your personal information will be kept?

At a minimum, we will hold your personal data for a period of 7 years, as is required by current UK tax law (6 years plus the current year).
Our maximum retention period is ten years from the date of your last purchase or three years from your date of registration with us if you have not made a purchase.

Reasons we can collect and use your personal information:

We hold data if you have provided your information to a member of staff in gallery or have filled out an online form.

We rely on the legitimate interest as the lawful basis on which we collect and use your personal data.

Your rights:

Under the General Data Protection Regulation you have a number of important rights. In summary, those include rights to:
Fair processing of information and transparency over how we use your use personal information.
Access to your personal information and to certain other supplementary information that this Privacy Notice is already designed to address.
Require us to correct any mistakes in your information which we hold.
Require the erasure of personal information concerning you in certain situations.
Receive the personal information concerning you which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to a third party in certain situations.
Object at any time to processing of personal information concerning you for direct marketing.
Object to decisions being taken by automated means which produce legal effects concerning you or similarly significantly affect you.
Object in certain other situations to our continued processing of your personal information.
Otherwise restrict our processing of your personal information in certain circumstances.

For further information on each of those rights, including the circumstances in which they apply, see the Guidance from the UK Information Commissioner’s Office (ICO) on individuals’ rights under the General Data Protection Regulation.

If you would like to exercise any of those rights, please contact us via email to

If you would like to unsubscribe from any mailing list, please contact or write to us at Magenta Fine Art, 19 St James Place, Ilfracombe, Devon, EX34 9BJ – please be aware it may take several working days for this to take place.

Keeping your personal information secure:

We have appropriate security measures in place to prevent personal information from being accidentally lost, or used or accessed in an unauthorised way. We limit access to your personal information to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

How to complain:

We hope that we can resolve any query or concern you raise about our use of your information.

The General Data Protection Regulation also gives you right to lodge a complaint with a supervisory authority, in particular in the European Union (or European Economic Area) state where you work, normally live or where any alleged infringement of data protection laws occurred. The supervisory authority in the UK is the Information Commissioner, who may be contacted at or via telephone at 0303 123 1113.

Privacy notice date

This privacy notice was published in October 2021 

How to contact us

Please contact us if you have any questions about this privacy notice or the information we hold about you. If you wish to contact us, please send an email to or write to Magenta Fine Art, 19 St James Place, Ilfracombe, Devon, EX34 9BJ